BECAUSE I AM AN INSATIABLE WELL OF GENIUS THAT INTERPRETS & MULTIPLIES ALL HUMAN KEN, YAW & YEN
The reason why I like the ‘Harlem Shake’ videos (& I do, unironically & intently) is that the best versions almost perfectly replicate the word virus, or the meme as concept in itself.
One person, masked, obviously different, behaving in a silly ridiculous way among a small group (& later increasingly a crowd) of normal unaffected folk otherwise non-responsive. Then the drop, & as if time-lapsed we see how the idea virus has crept into all. Fifteen seconds of normality, 15 departed from normality.
It took several versions for the pattern to emerge, but once it did, it became the form for (tens of) thousands to adhere to. In a subconscious way, I think we all appreciate it. The collective mind, the group vote, determined what was correct & successful, & it was right.
And this is the Internet, YouTube specifically. That an idea isn’t just seen & appreciated or passed on but re-enacted, re-embodied. Digital information turned analog in the biological.
Logos: The Word becomes Flesh.